"The iconic model is now endowed with a special AR code on the tongue, which will unfold the adidas Originals neighborhood in AR experience when one holds the shoe up to the webcam and lets the computer recognize the AR code. After which, your Nizza Hi will act as a controller and also a platform for the neighborhood where one can play games, collect trophies which will translate into real world prizes, receive first-hand updates and also get inducted into the Trefoil neighborhood by adidas’ celebrity friends."
via.freshness
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