STOP AIDS: The Giant Condom

Via: LikeCool

PAUL SMITH X EVIAN

I know water is water but we're big fans of interesting colloborations and needless to say this is definitely one of them. This is what HighSnobiety had to say about the partnership:

"After Jean Paul Gaultier, UK designer Paul Smith is the next one in line to design a limited edition bottle for French water maker Evian. The bottle comes with a very clean design and features the signature colors of the designer, along with his signature. The bottle is now available at finer food stores."




Via: HighSnobiety

Brad Pitt x Spike Jonze: International Commerical Superstars

If you ever wondered how Brad Pitt is able to support his 6 children, motorcycles, and one of the most beautiful women in the world, well it's definitely not his pay checks from BURN AFTER READING. In fact, it's probably his endorsement deals from overseas companies that pay him a kazillion dollars to appear in their commercials. For their most recent campaign, Japan's Softbank, one of Japan's biggest corporations, partnered Brad with filmmaker Spike Jonze to create a series of commercials that aims to show just how far Softbank will go to serve you. Check out one of these spots below to see how they got their message across:




Via: GetKempt

Be Cool: Now You Know

Thanks 'Steve' for filling us all in. Now we all know what we have to do so get to work people!

Via: Yes But No But Yes

Sex Sells: The Art of the Billboard

The folks over at The Huffington Post have assembled a list of the most scandalous billboards in New York City. Not surprisingly, a good number of them are compliments of Calvin Klein as their ads were among the raciest of the 90's. These days billboards are often underused and overlooked, but I would argue that an original and memorable billboard will resonate more then any other form of advertisement.




Check out the rest of their list HERE.

Via: The Huffington Post

TAG HEUER: STEVE MCQUEEN VS LEWIS HAMILTON

Check out this incredible new ad from the folks at TAG HEUER watches. They have taken legendary bad boy actor Steve McQueen and his film 'LeMans' and mixed it with current #1 race car driver Lewis Hamilton to promote the updated and 40th anniversary version of their watch MONACO. TAG Heuer created the first square-cased watch, powered by the world’s first automatic chronograph in 1969 and was featured on McQueen's wrist in 'LeMans'. The ad features the two men squaring off in a historic duel between McQueen’s Porsche 917 and Hamiton’s F1 Mercedes Benz.



Via: LimitedHype